Course curriculum

  • 1
    Welcome to the Business Map: START HERE
    • Introduction: The 4-Stage Process
  • 2
    Module 1 : True North
    • What Business Are You In?
    • Who Are You Selling To?
    • What is Your Uniqueness?
    • What is Your Solution?
    • Understanding Vertical and Horizontal Development?
  • 3
    Module 2: Your Vehicle
    • Brand Presence and Voice: Part 1
    • Brand Presence and Voice: Part 2
    • Where is Your Online Home?
    • What is Your Core Content?
    • Substance, Optics & Engagement
  • 4
    Module 3: Your Fuel
    • What is Your Irresistible Freebie?
    • How Will You Nurture People Who Take Your Freebie?
    • When Do You Need a Funnel?
    • How Will You Stay In Touch With Your Email List?
    • Authentic Presence
  • 5
    Module 4: Your Itinerary
    • Your Social Media Presence
    • Content Marketing
    • Paid Ads
    • Fresh Traffic
    • Position